Business Problem:
Most physicians had a perception that competitive products were made in the US and Merz products are made overseas. Merz sales felt that this misperception was holding back sales at some key accounts.
183 Strategic Solution:
We cast the employees of Radiesse’s Franksville, WI factory to star in an iPad sales video
Their Mid-West sincerity and commitment built a deeper affinity for the company with its customer base and helped explain that Merz was the only brand to make their product in US.
