New survey of of 432 marketing executives in North America, the U.K.,France and Germany at companies with $500 million to $20 billion or more annual revenue by Gartner. The study outlines the immediate impact on marketing strategies and spending as a result of the COVID-19 crisis and CMOs’ expectations of the future — how budgets, […]
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Allergan just announced an upgrade to their Brilliant Distinctions patient loyalty program with a rebrand to Alle. The new program: Covers all products so the company can better cross sell device and injectable treatments Is streamlined and faster, reducing manual steps for practices and sales reps Is more user-friendly for patients with checkout under 1 […]
Read more →As marketing changes with digital technology and increased focus on CX, there are many views on the skills marketers need to be effective. Below is a short post from CMO.com with a perspective. https://blog.adobe.com/en/2019/01/21/why-todays-cmo-must-break-down-barriers.html#gs.lhay27 The “hard” skills, financial and digital savvy, have been important and are growing in importance. “Soft” skills of inclusiveness and teamwork […]
Read more →With short timelines and limited budgets, there is a push to rush past research or not fully vet marketing initiatives. With social media, these mistakes can be exponentially bad. Read this article from Inc.com and get a sense of the types of miscalculations that some good brands had this year, so you can avoid them. […]
Read more →As we kick off the year, it’s important to capitalize emerging trends.This article from Chief/Marketer outlines a few things to keep your eye on this year. https://www.chiefmarketer.com/6-marketing-trends-for-2017/ Some key takeaways: -Make sure you are thinking mobile-first in your digital marketing, even business to business -With improvements in attribution, if you have the budget, push to […]
Read more →As marketers, we need to stay on top of how people view our products and categories, but even more importantly what are the core motivations and worries that drive life choices. This interesting research from Shullman shows that health and money are weighing on the mind of most adults, while millenials are more worried about […]
Read more →The average American consumer spends a whopping 12 hours per day consuming media. However, the growth is slowing – projecting to increase by only 8 minutes in the next 3 years vs. 1 hour in the past 4 years. Multi-tasking with mobile devices is the cause of the slowing trend. Digital is now a more […]
Read more →Below is a nice summary of drug advertising trends. Spending is up 60% on paid media in the last 4 years, but cable TV is up more than 200% due to efficiency in hitting targeted, older audiences quickly and efficiently. The often discussed decline of TV viewership is slow and is more applicable to younger […]
Read more →Interesting data from SheKnows media published by Fast Company magazine. 86% of women trust real endorsements on social media over obviously paid celebrities. Social proof and video is getting increasingly important to close the sale. Female shoppers don’t trust celebrity endorsers
Read more →Interesting post by Shelly Palmer about the pace of technological advancement and the impact on white collar work. In the next century, we’ll see the equivalent of 20,000 years of advancement. So, marketing and advertising executives need to be ready for the new skills required in the next 3-5 years. The job requirement of the […]
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