Breaking Down Barriers

Business Problem:
Medtronic’s SINUVA stent is a highly effective treatment for nasal polyps. However, the mechanism of action can be complicated for patients to understand, and reimbursement restrictions make it challenging for patients and their HCPs to get it. The brand team needed to develop communication materials to help HCPs and patients navigate the process to increase sales.

183 Strategic Solution:
183 developed two simple animated videos to help patients and their HCPs understand SINUVA and how to get it. The SINUVA sales team leveraged the video to help increase utilization with current practices.

What is SINUVA

How to get SINUVA