Leverage History to Boost Perceptions

Business Problem:
Solta Medical was once a leader and innovator in aesthetics. However, over several acquisitions and years of cut backs, sales and brand image had declined.

183 Strategic Solution:
183 partnered with the new Solta team to revitalize the brand with new focus, investment and a campaign that reminded the market of Solta’s historical leadership and promise of benefits today and in the future. The Be an Original campaign was launched in key journals with distinctive and original photography. Solta leveraged the campaign to grow at 10X category growth.