OralKleen is a start-up introducing a new Oral Care system into hospitals, competing against Fortune 500 device manufacturers with large budgets and sales teams. The Oral Care category in hospitals has been deprioritized over the past 20 years. The company needed to develop clear and persuasive sales and training tools to make the hospitals take interest in the category and the most of its sales opportunities.
183 Strategic Solution:
183 worked with the OralKleen team to develop a strong positioning based on research with the target audience. 183 developed a suite of website, social, sales collateral, and training assets to help close sales and create a positive user experience. OralKleen is on target for year 1 sales.