Glooko is an advanced remote patient monitoring system that can help improve patient health and efficiency for physicians and insurance companies. This complex software has five potential target audiences with a long list of features and benefits that are relevant to each. Glooko needed to upgrade their website to be more persuasive to visitors and capture more leads. In addition, Glooko needed to communicate with prospects and customers globally, in their native languages.
183 Strategic Solution:
183 developed a positioning and messaging strategy for all key target audiences, then developed a dynamic, mobile-friendly website to speak to multiple target audiences in multiple languages. The new site significantly increased time on site, page views, and lead capture %.