The filler market was dominated by large competitors for years. Bellafill struggled to make in-roads with their unique long-term filler. They needed to develop a message that called out the benefits of a long-term filler in a way that made patients feel comfortable about safety.
183 Strategic Solution:
183 developed the Birthdays campaign to help illustrate how a long-term filler can make life easier and better through all the important events and commitments that patients encounter. The campaign helped Suneva dramatically grow its physician base and consumer demand to accelerate sales.