Community Sift is a leading online content moderation platform recently acquired by Microsoft. While the market potential is huge and their product is superior, acquiring new customers in this category is challenging. The category and products are very complicated with many competitors, complex terminology and discussion of toxic subject matter.
183 Strategic Solution:
183 worked with the Microsoft Community Sift team to develop a distinct positioning in the market as the only platform with AI Plus technology (AI + humans) to give customers and their users the best of both worlds to support healthy, safe online communities. 183 applied the positioning to refresh the website and to develop product videos, social content, paid ads and emails. The new messaging has helped Community Sift deliver on lead gen and revenue goals in this challenging market.