Romancing the long-term benefit
The filler market was dominated by large competitors for years. Bellafill struggled to make in-roads with their unique long-term filler. They needed to develop a message that called out the benefits of a long-term filler in a way that made patients feel comfortable about safety.
183 developed the birthdays campaign to help illustrate how a long-term filler can make life easier and better through all the important events and commitments that patients encounter. The campaign helped Suneva dramatically grow its physician base and consumer demand to accelerate sales.
183 executed with campaign in print, collateral, web and video. Custom photography and graphics used to emphasize the key message and differentiate from competition.