Alphabet, Google’s parent company, has confirmed plans to cut 12,000 jobs, marking the largest layoff round in its history. This action comes as the company grapples with the changing landscape of its relationship with its highest-paying customers. Sundar Pichai, Alphabet’s CEO, clarified that the measures were implemented to adjust to the present economic situation, streamline […]
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Everyone, especially marketers, should be testing new AI solutions to maximize efficiencies in delivering better product experience, development, and marketing content. ChatGPT was launched in November and is now the most talked about new AI tool. Ryan Reynolds has even claimed to develop a TV ad with it. Compared to other AI tools that may […]
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Most of us have experienced and heard stories about toxic work environments. They are more common than one might think as approximately 1 in 10 workers experience their workplace culture as toxic. This can have a big impact on your results. In fact, 90% of CEOs and CFO in North America believe that improving their […]
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The annual Deloitte CMO survey is available for 2022. It’s a great chance to understand what your peers and working on and thinking about. Some key highlights include: 60% of CMOs report that marketing is becoming more important in their company Decreased CMO optimism in the economy because of inflation Top reactions to the inflationary […]
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Comedy is the most-watched entertainment genre, so it makes sense to consider using it in advertising. However, what people find funny is highly personal—based on factors such as age, income level and political ideology. While people like it when brands use humor to connect with them, they feel like few brands are doing it right. […]
Read more →Super Bowl TV ad costs continue to spiral. In 2022, a :30 second spot costs a whopping $6.5 million. These ads have long been a questionable investment, but even more so now as costs have accelerated after COVID and there are so many alternative media options to hit the same audience for less.
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In this latest study by IPSOS, COVID now ranks as the 3rd biggest concern among the global consumer population behind economic-related worries of poverty and unemployment. This is a significant shift in sentiment and should be considered as we develop messages to our audiences as we get further from the pandemic. Click here to read […]
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As we are now exiting the final major COVID-related safety restrictions in California, it is good to take away any learnings. An interesting study by researchers in the UK published in the Journal of Applied Cognitive Psychology shows that in addition to the emotional damage caused by social isolation, the lockdowns also caused a significant […]
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Check out the latest survey information from Engine Insights (Representative sample of the U.S. population N=1,000) below from January 10. As we enter 2021, people are more concerned about disinformation (81%) and violence (78%) than lockdowns (74%) and contracting COVID (71%), but all the numbers are still high. The vaccination launch is helping to reduce […]
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A new report from Gartner analyzes how the turmoil from 2020 (COVID, racial tension, political unrest, recession, etc.) will impact marketing for the future. They have made 6 predictions that we all should consider as we plan for 2021: 1. Major shift to real-time, virtual events – Need to think of this as the standard […]
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