If your sales are slowing into year end, you will not be alone. This report froom IPSOS indicates that the consumer sentiment index post-election is down almost 4 points to 49.5 (and 10 points below May 2020). 23% of consumers plan on spending a lot less and 26% a little less than last year. Even […]
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Check out the latest survey information from Engine Insights (Representative sample of the U.S. population N=1,000) below. The vaccine news this week has 73% of the U.S. population feeling optimistic that these vaccines will bring the pandemic to an end within 6 months. 67% believe life will return to normal after the vaccine is available. […]
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On November 3, California voters passed Proposition 24 (California Privacy Rights Act – CPRA) to expand consumer privacy protections. It builds on the California Consumer Privacy Act (CCPA) from 2018 to make California law similar to the European Union (GDPR). It will allow consumers to stop businesses from selling or sharing their personal information (like […]
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This interesting post from Entrepreneur.com gives a history of how Google has changed their page design, algorithms and business models over the years. The latest shift prioritizes paid advertising and Google shopping over organic results, so it is more difficult to get a high ranking/position in search results for high volume keywords. This means higher […]
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Here’s a tool to help manage the quality of your video conferences. Krisp is a free app (or small fee for premium) that filters out background noise from your calls. This is great if you or anyone on your team has kids, pets or other noisy distractions during video meetings. Find out more here.
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In the past 2 years, QR codes have made a come back due to: Ability of iPhones and Android phone to scan codes with the standard camera vs. separate app Increased demand for no touch solutions during COVID-19 The number of advertisers using QR codes increased 160% in Q2 2020 vs. year ago while the […]
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Since 2014, the % of internet users who use Instagram to access news has increased from 2% to 11%. Instagram is now on par with Twitter (12% of internet users use it for news) and is tracking to pass it. Advertisers should consider the tone of their message and brand safety issues as the content […]
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New survey of of 432 marketing executives in North America, the U.K.,France and Germany at companies with $500 million to $20 billion or more annual revenue by Gartner. The study outlines the immediate impact on marketing strategies and spending as a result of the COVID-19 crisis and CMOs’ expectations of the future — how budgets, […]
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Great post from Ryan Holiday to consider as we are faced with the pandemic and social unrest. He shares nine quotes from ancient Greek philosophers that offer advice that is very helpful today. Accept What’s Outside Of Your Control, Get To Work On What Is Focus On The Smallest Thing You Can Do Right Now […]
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Below is a great 2019 TED talk from Holocaust survivor Werner Reich. It is a short video (under 10 minutes) that shows how a small, kind act can inspire a lifetime of compassion. As we enter into a pandemic where there will be an enormous amount of fear, this video helps remind us what a […]
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