The most recent Blendtech video, showing what top tablet products iPad mini, Kindle and Nexus look like going through a blender. The company has been hugely successful driving sales using these videos as a primary tool.
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“Nothing will ever be attempted if all possible objections must be first overcome.” -Samuel Johnson
Many companies and executives suffer from fear of failure. In their focus on making sure every initiative is foolproof before launch, they are constantly beaten in market by competition that takes intelligent risks.
Read more →First alternative band since Green Day to have first 2 hits make #1 on billboard. Here is a link to “Some nights.” Check them out!
http://www.billboard.com/charts/hot-100#/column-chartbeat/fun-scores-historic-no-1-on-alternative-1007702352.story
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Our advertising for the Stand and Deliver contest, sponsored by Asclera kicked off November 1 on Syndicated TV with supporting collateral materials. Online and social advertising programs will be added in December. The program recognizes inspirational women involved with non-profit organizations. The deadline for nominations is December 31.
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“People are often unreasonable, irrational, and self-centered; forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives: Be kind anyway.
What you spend years creating others could destroy overnight: Create anyway. If you
find serenity and happiness, some may be jealous. Be happy anyway. The good you
do today, will often be forgotten. Do good anyway. Give the best you have, and it may
never be enough: Give your best anyway. In the final analysis, it is between you and
God: it was never between you and them anyway.”
- Mother Teresa
The tone and attitude in business today can be tough to deal with, but the right
perspective makes all the difference. While it is hard not to focus on impressing and
pleasing others, that’s a big key to a happy work life.
Our print ad for the ARTAS System launched in the October issue of American Way Magazine. If you are flying on American, check it out!
Click here to view case study.
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Raj will be moderating today’s panel on “The Changing Role of Advertising Agencies.” Panel members include marketing experts from Microsoft as well as other top advertisers and agencies. The panel will cover topics including measurement and accountability, media fragmentation, branding, and new technologies. The program will be interactive and include a workshop to outline best practices to optimize agency performance.
Read more →Although the overall campaign was very negative, the humor at the Al Smith Dinner in New York was outstanding, regardless of your political affiliation.
http://www.youtube.com/watch?v=NIHbe-aO6oI
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A new study published in the September 2012 Journal of Advertising Research debunks
some standard assumptions about advertising and retails sales. Researchers from TRA
and Dunhumby USA analyzed consumer purchase behavior from 60 million households
in the US and matched the data against measurements of television viewing habits
from more than 2 million “set-top box” households to determine the proper mix of
television advertising, in-store advertising and price for long-term ROI. Some key
finding were:
The three strongest drivers of positive brand purchase change were pricing, TV advertising and display
Simultaneous TV advertising and temporary price reductions drove significantly higher sales than either tactic alone
Simultaneous use of price reduction, display with TV advertising increases sales an average of 11 times versus TV advertising alone.
Our new national TV advertising campaign launched for American HomePatient targeting Sleep Apnea patients.
Click here to view case study.
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