As we are now exiting the final major COVID-related safety restrictions in California, it is good to take away any learnings. An interesting study by researchers in the UK published in the Journal of Applied Cognitive Psychology shows that in addition to the emotional damage caused by social isolation, the lockdowns also caused a significant […]
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Check out the latest survey information from Engine Insights (Representative sample of the U.S. population N=1,000) below from January 10. As we enter 2021, people are more concerned about disinformation (81%) and violence (78%) than lockdowns (74%) and contracting COVID (71%), but all the numbers are still high. The vaccination launch is helping to reduce […]
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A new report from Gartner analyzes how the turmoil from 2020 (COVID, racial tension, political unrest, recession, etc.) will impact marketing for the future. They have made 6 predictions that we all should consider as we plan for 2021: 1. Major shift to real-time, virtual events – Need to think of this as the standard […]
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If your sales are slowing into year end, you will not be alone. This report froom IPSOS indicates that the consumer sentiment index post-election is down almost 4 points to 49.5 (and 10 points below May 2020). 23% of consumers plan on spending a lot less and 26% a little less than last year. Even […]
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Check out the latest survey information from Engine Insights (Representative sample of the U.S. population N=1,000) below. The vaccine news this week has 73% of the U.S. population feeling optimistic that these vaccines will bring the pandemic to an end within 6 months. 67% believe life will return to normal after the vaccine is available. […]
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On November 3, California voters passed Proposition 24 (California Privacy Rights Act – CPRA) to expand consumer privacy protections. It builds on the California Consumer Privacy Act (CCPA) from 2018 to make California law similar to the European Union (GDPR). It will allow consumers to stop businesses from selling or sharing their personal information (like […]
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This interesting post from Entrepreneur.com gives a history of how Google has changed their page design, algorithms and business models over the years. The latest shift prioritizes paid advertising and Google shopping over organic results, so it is more difficult to get a high ranking/position in search results for high volume keywords. This means higher […]
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Here’s a tool to help manage the quality of your video conferences. Krisp is a free app (or small fee for premium) that filters out background noise from your calls. This is great if you or anyone on your team has kids, pets or other noisy distractions during video meetings. Find out more here.
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In the past 2 years, QR codes have made a come back due to: Ability of iPhones and Android phone to scan codes with the standard camera vs. separate app Increased demand for no touch solutions during COVID-19 The number of advertisers using QR codes increased 160% in Q2 2020 vs. year ago while the […]
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Since 2014, the % of internet users who use Instagram to access news has increased from 2% to 11%. Instagram is now on par with Twitter (12% of internet users use it for news) and is tracking to pass it. Advertisers should consider the tone of their message and brand safety issues as the content […]
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